How JC Penney's Lack in Customer Understanding Led to Its Demise
Creator: Daniel Acker | Credit: Bloomberg News Service Copyright: © 2018 Bloomberg Finance LP In the fall of 2011, Ron Johnson was...
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- Oct 5, 2020
- 2 min
How to Increase Your Store’s Conversion Rate
In-store retail analytics are giving retailers more crucial insight into what is happening in their stores. Without these key...
- Oct 5, 2020
- 2 min
Experiential Retail is How Brick-and-Mortar Stores Can Survive Post COVID-19
When it comes to bricks and mortar retail, the COVID-19 pandemic is going to be one of those moments that forces retailers to completely...
- Oct 5, 2020
- 3 min
How COVID-19 Has Changed Customer’s Shopping Behavior
The COVID-19 global pandemic is having a profound impact on consumers’ lives. As stay-at-home orders and country-wide lockdowns start to...
- Sep 28, 2020
- 4 min
How Store Layout Impacts In-Store Customer Behavior
Creating customer paths and designing store layout in a brick-and-mortar store is one of the key strategies in a retail store’s success....
- Sep 28, 2020
- 4 min
How Retailers are Using Behavioral Economics to Understand Customer Behavior
With the advancement of technology, retailers now have access to in-store data that maps the movements and decision processes of...
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